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AI

AI is reshaping how we build, create, and think — the question isn't whether to use it, but how to stay human while you do.

What Is AI?

AI is the most powerful tool in a generation — and the most misunderstood. Nic's approach is practical: AI augments human creativity, it doesn't replace it. The MIT cognitive bankruptcy study showed that teams who outsource all thinking to AI lose their edge.

The question isn't 'will AI take my job?' It's 'how do I use AI to do my job better?' The answer starts with understanding what AI is good at and what it isn't.

Why AI Matters

Teams that integrate AI thoughtfully — as a tool for amplification, not automation — will outperform those who either ignore it or blindly adopt it. The key is selective application: know when to use AI and when to think for yourself.

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