Topic Hub

Innovation

Innovation isn't invention — it's the disciplined practice of solving real problems in new ways, then shipping before it's perfect.

What Is Innovation?

Innovation isn't brainstorming sessions and sticky notes. Nic draws a sharp line between real innovation and what he calls 'wackovation': chaotic activity disguised as progress.

The Innovation Flywheel framework shows how curiosity feeds experimentation, experimentation produces learning, and learning builds the agency to take the next leap. Innovation is what emerges when this cycle runs continuously.

Why Innovation Matters

Teams that confuse activity with innovation get stuck on the OK Plateau: competent but stagnant. Understanding that innovation is a system, not an event, changes how you hire, how you structure teams, and how you measure success.

Recent Articles on Innovation

Burnout Took My Ability to Memorise

One of the more unexpected consequences of severe burnout has been what it's done to my memory.

4 min read

The Idea Destroyer

If I received a brick every time someone pitched me an app, product or business idea I’d be able to build a large chunk of the Great Wall of China.

2 min read

The Brutality Of Burnout

Burnout is fucking intense, people.

15 min read

South Africas Greatest Export

Earlier this year I noticed a few people in my network talking about and then joining a new community called The Lekker Network.

2 min read

Your Age Is Showing

When I was 20 I thought I knew everything. When I started my first venture-backed business a few years later I was certain that I was the only person who knew everything.

4 min read

I Built Something

Over the past couple of months I have spent some of my evenings and weekends solving a problem I’ve had for years.

5 min read

Why Do You Like What You Like

Perspective is fundamentally personal. No two people experience life in exactly the same way; even identical twins develop subtle differences in taste, preferences, and opinions.

5 min read

I Am Not Applying For A Job At Perplexity

I love my job. I’m not leaving my job.

5 min read

My Apartment Ate My Side Projects

My brain sometimes feels like it’s two disconnected parts of one whole.

6 min read

Frustration Driven Problem Solving

One of the greatest lessons I learned as an adult is to apologise as quickly as you can when you fuck up… and mean it.

4 min read

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