Topic Hub
Curiosity
Curiosity is the engine of growth — the habit of asking better questions leads to better answers, better products, and a more interesting life.
What Is Curiosity?
Curiosity isn't a personality trait; it's a practice. In Nic's framework, there are three types: epistemic (the drive to know), diversive (the drive to explore), and empathetic (the drive to understand others). The most innovative teams cultivate all three.
Nic's work on curiosity draws from his keynote 'The Curiosity Catalyst' and decades of building businesses where curiosity was the differentiator between stagnation and growth.
Why Curiosity Matters
Most organisations say they want innovation but don't invest in what actually drives it. Nic's Stagnation Hypothesis is simple: when teams stop being curious, they start dying. Slowly at first, then all at once.
Building curiosity into hiring, culture, and daily practice is how teams escape the OK Plateau and build breakthrough products.
Recent Articles on Curiosity
Burnout Took My Ability to Memorise
One of the more unexpected consequences of severe burnout has been what it's done to my memory.
I Deleted Social Media Because I
I recently decided to stop using X. com.
South Africas Greatest Export
Earlier this year I noticed a few people in my network talking about and then joining a new community called The Lekker Network.
If It Annoys You Twice Fix It
A few months ago I was watching an episode of Chef’s Table: Legends on Netflix. The one with Jamie Oliver.
Why Do You Like What You Like
Perspective is fundamentally personal. No two people experience life in exactly the same way; even identical twins develop subtle differences in taste, preferences, and opinions.
I Am Not Applying For A Job At Perplexity
I love my job. I’m not leaving my job.
Frustration Driven Problem Solving
One of the greatest lessons I learned as an adult is to apologise as quickly as you can when you fuck up… and mean it.
Nostalgia Driven Game Development
When I was 11 my family went on holiday to New York. We stayed in a hotel in Manhattan.
Advice from 40 year old me to 20 year old me
I can’t believe it’s been 10 years since that article was published and took on a life of its own.
Find The Right Partner Or Suffer The Consequences
Growing your business is important. It’s all the rage, isn’t it?
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