Topic Hub

Curiosity

Curiosity is the engine of growth — the habit of asking better questions leads to better answers, better products, and a more interesting life.

What Is Curiosity?

Curiosity isn't a personality trait; it's a practice. In Nic's framework, there are three types: epistemic (the drive to know), diversive (the drive to explore), and empathetic (the drive to understand others). The most innovative teams cultivate all three.

Nic's work on curiosity draws from his keynote 'The Curiosity Catalyst' and decades of building businesses where curiosity was the differentiator between stagnation and growth.

Why Curiosity Matters

Most organisations say they want innovation but don't invest in what actually drives it. Nic's Stagnation Hypothesis is simple: when teams stop being curious, they start dying. Slowly at first, then all at once.

Building curiosity into hiring, culture, and daily practice is how teams escape the OK Plateau and build breakthrough products.

Recent Articles on Curiosity

Burnout Took My Ability to Memorise

One of the more unexpected consequences of severe burnout has been what it's done to my memory.

4 min read

I Deleted Social Media Because I

I recently decided to stop using X. com.

5 min read

South Africas Greatest Export

Earlier this year I noticed a few people in my network talking about and then joining a new community called The Lekker Network.

2 min read

If It Annoys You Twice Fix It

A few months ago I was watching an episode of Chef’s Table: Legends on Netflix. The one with Jamie Oliver.

6 min read

Why Do You Like What You Like

Perspective is fundamentally personal. No two people experience life in exactly the same way; even identical twins develop subtle differences in taste, preferences, and opinions.

5 min read

I Am Not Applying For A Job At Perplexity

I love my job. I’m not leaving my job.

5 min read

Frustration Driven Problem Solving

One of the greatest lessons I learned as an adult is to apologise as quickly as you can when you fuck up… and mean it.

4 min read

Nostalgia Driven Game Development

When I was 11 my family went on holiday to New York. We stayed in a hotel in Manhattan.

3 min read

Advice from 40 year old me to 20 year old me

I can’t believe it’s been 10 years since that article was published and took on a life of its own.

4 min read

Find The Right Partner Or Suffer The Consequences

Growing your business is important. It’s all the rage, isn’t it?

2 min read

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