Topic Hub
Curiosity
Curiosity is the engine of growth — the habit of asking better questions leads to better answers, better products, and a more interesting life.
What Is Curiosity?
Curiosity isn't a personality trait; it's a practice. In Nic's framework, there are three types: epistemic (the drive to know), diversive (the drive to explore), and empathetic (the drive to understand others). The most innovative teams cultivate all three.
Nic's work on curiosity draws from his keynote 'The Curiosity Catalyst' and decades of building businesses where curiosity was the differentiator between stagnation and growth.
Why Curiosity Matters
Most organisations say they want innovation but don't invest in what actually drives it. Nic's Stagnation Hypothesis is simple: when teams stop being curious, they start dying. Slowly at first, then all at once.
Building curiosity into hiring, culture, and daily practice is how teams escape the OK Plateau and build breakthrough products.
Recent Articles on Curiosity
Be the change you want to see in young men
From a noisy cinema to Louis Theroux’s Manosphere: male role models, algorithms, and choosing to model respect in public instead of only whispering from your seat.
This is How I Do Therapy
I've been going to therapy for over ten years now. I resisted therapy aggressively when I was in my 20s — here's how I frame it as mental coaching and what I do each month.
The gap between what AI promises and what it delivers is exactly the size of your experience.
I rebuilt my entire personal website from scratch using AI tools — for under $250. Here's what it took, why it worked, and exactly why you probably shouldn't try it.
Burnout Took My Ability to Memorise
One of the more unexpected consequences of severe burnout has been what it's done to my memory.
I Deleted Social Media Because I
I recently decided to stop using X. com.
South Africas Greatest Export
Earlier this year I noticed a few people in my network talking about and then joining a new community called The Lekker Network.
If It Annoys You Twice Fix It
A few months ago I was watching an episode of Chef’s Table: Legends on Netflix. The one with Jamie Oliver.
Why Do You Like What You Like
Perspective is fundamentally personal. No two people experience life in exactly the same way; even identical twins develop subtle differences in taste, preferences, and opinions.
I Am Not Applying For A Job At Perplexity
I love my job. I’m not leaving my job.
Frustration Driven Problem Solving
One of the greatest lessons I learned as an adult is to apologise as quickly as you can when you fuck up… and mean it.
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